As promised in my last post QuiAri CEO Bob Reina Interview, I want to share the LiveGood CEO Ben Glinsky Interview with you this week. LiveGood is another one of the network marketing companies in our portfolio.

LiveGood CEO Ben Glinsky Interview

This interview occurred at the beginning of December 2024, when Direct Selling News published their article. If you’d like to read the article in its entirety use this link: https://www.directsellingnews.com/2024/12/01/momentum/

Though most desirable, momentum can be elusive. These CEOs were willing to share their strategies for creating momentum and keeping it going. We can all learn from their business strategies and find out what it means to design a healthy company culture while experiencing rocket ship growth.

LiveGood CEO Ben Glinsky Interview

Momentum

How to create it. How to keep it.

THE MARKET LANDSCAPE HAS BEEN A UNIVERSAL CHALLENGE FOR THE DIRECT SELLING INDUSTRY IN 2024 .

This year, the World Federation of Direct Selling Associations (WFDSA) reported a continued decline in overall distributor numbers in North America, and it has not been uncommon for typically powerhouse companies to release revenue reports that show sequential decreases following the post-pandemic highs seen in 2021 and 2022.

LiveGood

FOUNDED | 2022

CEO | BEN GLINSKY

KEY STAT | 1.5M+ MEMBERS IN UNDER 2 YEARS

FULL TRANSPARENCY, FAST AND DECISIVE DECISION MAKING and doing the right thing are LiveGood’s top priorities. LiveGood CEO Ben Glinsky sees business as a team effort that leaves room for growth when the inevitable mistake happens. Leading by example with love and kindness is his go-to mantra.

Q: WHAT HAVE BEEN THE KEY MOMENTUM DRIVERS FOR LIVEGOOD DURING A SEASON THAT HAS PRESENTED SIGNIFICANT CHALLENGES FOR THE INDUSTRY?

A: WE BUILT LIVEGOOD TO ALIGN WITH WHERE AND HOW PEOPLE ARE SPENDING THEIR MONEY. Most network marketing companies are still trying to sell products at a significant markup so they can pay big commissions in a compensation plan. Companies can either align themselves with economic trends and give themselves a chance to win or completely ignore them and lose. Buying habits have shifted away from expensive goods toward affordability and value, and people are becoming savvy shoppers by comparing prices. Consumers are not going to buy a product at an inflated cost when they can find a better one on Amazon for half the price.

Q: HOW HAS YOUR LEADERSHIP STRATEGY HELPED YOU MAINTAIN PROFITABILITY AND FLEXIBILITY?

A: YOU NEED TWO THINGS TO RUN A PROFITABLE COMPANY: income (customers buying product) and low overhead (spending less than you make). We keep our overhead super low. We don’t have an expensive corporate office; we have zero salaried corporate officers. Our highest paid employees are our customer service manager, warehouse manager and head programmer. We are 100 percent debt free. All of this allows us to offer the highest quality product at just a few dollars above cost and still maintain profitability and scalability. We’re just getting started and expect to be at over 20 million members in the next three years.